6/26/2008 – The World Chess Champion has signed a deal with Advanced Micro Devices, Inc. (AMD), the company that develops computer processors and related technologies and is the second-largest global supplier of microprocessors. Anand is now the brand model for AMD, which is driving large ad campaigns with him. We bring you the first TV ad and some cool wallpaper.
Winning starts with what you know
The new version 18 offers completely new possibilities for chess training and analysis: playing style analysis, search for strategic themes, access to 6 billion Lichess games, player preparation by matching Lichess games, download Chess.com games with built-in API, built-in cloud engine and much more.
Winning starts with what you know The new version 18 offers completely new possibilities for chess training and analysis: playing style analysis, search for strategic themes, access to 6 billion Lichess games, player preparation by matching Lichess games, download Chess.com games with built-in API, built-in cloud engine and much more.
In this course, Grandmaster Felix Blohberger delivers a complete opening repertoire for White, centred around the flexible move 1.Nf3.
€34.90
AMD plays its first game with Vishy Anand
Advanced Micro Devices (AMD), a well-known name in the computer processors
market, has roped in a brand ambassador for its range of products for the very
first time. World Chess Champion Viswanathan Anand has been brought on board
globally to endorse AMD’s range of products.
Apart from bringing in Anand to speak for its brand values, the company has
put together a communication strategy that includes its first brand focussed
TV commercial and other media, too.
The first brand centric TVC was launched last week, seven years after the company
came into India in 2001. The 30 second film features Anand, who is shown playing
cricket, but unable to play the game with any kind of aptitude. Next, he is
shown communicating to the viewers that in a cricket crazy nation like ours,
where everyone aims to be a cricketer, he chose to pursue chess because that
was what he was best at. He is seen establishing a connect between his personal
decision to play chess and getting consumers to think in a similar manner while
choosing a processor for their computer.
Ruy Lopez Powerbase 2025 is a database and contains a total of 12092 games from Mega 2025 and the Correspondence Database 2024, of which 1276 are annotated.
In this 60 Minutes, Andrew Martin guides you through all the key ideas you need to know to play with confidence. Whether you’re looking to surprise your opponents, or simply want a straightforward weapon against e5, the Centre Attack has you covered.
Videos by Mihail Marin: Najdorf Variation with 6.f4 and Nico Zwirs: Italian ‘giucco pianissimo’. ‘Lucky bag’ with 45 analyses by Edouard, Ftacnik, Gupta, Pelletier and others. Update service with over 50,000 new games for your database!
This video course provides a comprehensive and practical White repertoire in the Ruy Lopez! Through instructive model games and in-depth theoretical explanations, you will learn how to confidently handle both main lines and sidelines.
Chess Festival Prague 2025 with analyses by Aravindh, Giri, Gurel, Navara and others. ‘Special’: 27 highly entertaining miniatures. Opening videos by Werle, King and Ris. 10 opening articles with new repertoire ideas and much more.
€21.90
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