X3D announces ESPN coverage
The Kasparov-X3D Fritz match
will be played in virtual reality and now it will also be played on live television
on the world's largest cable sports network. ESPN carried the final game of
the Kasparov-Junior match in January and they must have liked the results. This
time they will show a remarkable 17.5 hours of chess during the week of the
match!
The coverage includes a prime Sunday time slot right when every red-blooded
American male is tuned to ESPN getting ready to watch the most popular sport
in the USA, red-blooded American football. This guarantees a viewing audience
of millions and has the potential to make Kasparov-X3D Fritz the most-watched
chess event of all time. Certainly nothing like it has been seen since in the
US Fischer-Spassky '72.
Even if 3D pawns and the greatest chessplayer ever can't pull everyone away
from cheerleaders and touchdowns, the exposure will be massive. Sports like
poker and billiards have had major success on ESPN in recent years and the the
January broadcast of Kasparov-Junior was met with a great deal of enthusiasm.
TV coverage is also crucial for sponsor interest, particularly in the US. Even
if this is a human playing a computer on a floating screen it will still expose
many people to chess as a big time spectacle for the first time.

Schapp, Seirawan, Ashley
The announced broadcast schedule is as follows, set your recorder
now. All times are EST (New York).
November 11th 1-6, 13th 1-6, 16th 1-3:30, 18th 1-6
The announcers will be ESPN sports anchor Jeremy Schapp, GM Yasser Seirawan,
and writer Paul Hoffman. There will also be guest commentators each day. ESPN coverage
will likely also include radio and web postgame updates. Stay tuned here and
at X3Dworld.com
for more news.
