World Championship 2016 – Sponsorship agreement with PhosAgro

by ChessBase
8/31/2016 – The 2016 World Championship will take place from November 11th to 30th in the Fulton Market Building in New York. Now AGON, is the official partner of the World Chess Federation (FIDE) and owner the World Chess brand as well as commercial rights holder to the FIDE World Chess Championship cycle, has announced that a green Russian fertiliser manufacturer has signed a strategic partnership with AGON to finance the match. Press release.

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PhosAgro Announces Sponsorship of
the 2016 FIDE World Chess Championship

MOSCOW, August 30, 2016 – PRNewswire

On the eve of the World Chess Championship match scheduled for 11-30 November in New York City, PhosAgro (Moscow Exchange, LSE: PHOR), one of the world's leading vertically integrated phosphate-based fertilizer producers, announces that it has signed a strategic partnership with World Chess by Agon Limited, which holds global commercial rights for the organisation of championship matches of the World Chess Federaton (FIDE). The World Chess Championship Match will take place between Magnus Carlsen (Norway) and Sergey Karjakin (Russia) in New York City.

The contract was signed by PhosAgro CEO and Russian Chess Federation Board of Trustees Member Andrey Guryev and Ilya Merenzon, CEO of Agon Group. Andrey Guryev said: "Sponsorship of this chess tournament is part of PhosAgro's long-standing corporate responsibility programme, which supports education, science, medicine, sports and healthy lifestyles. The Company has a long history of cooperating with chess federations, including as the sponsor of the 2014 World Chess Championship match in Sochi. I personally am a big fan of chess and for me it is a great honour to be able to lead a company that has a tradition of supporting the sport. Chess is a great way to improve problem solving and strategic thinking skills, which are key for a fast-developing company like PhosAgro to remain competitive in a global market by always thinking several moves ahead. I look forward to a great contest between two of the youngest opponents in the history of chess."

Chess, and the World Chess Championship match in particular, are the ideal marketing platform to increase awareness of the PhosAgro brand globally. Hundreds of millions of the most educated, and therefore most successful, people in the world will follow the match. This audience, which is important to PhosAgro as a global company with a presence in 100 countries, whose securities trade on the Moscow and London Stock Exchanges, and that has the ambitious goal of expanding its base of investors, partners and clients.

Ilya Merenzon said: "I am delighted that PhosAgro has become a strategic partner to chess as we continue to increase the popularity of the sport around the world. Chess is the ultimate battle of minds; a pure strategic contest for the smartphone generation and is associated with attributes such as intelligence, sophistication and discipline.

"World Chess is open for business and offers an unrivalled opportunity for brand partners to be associated with this global sport that is played and admired by countless people around the world."

PhosAgro is a Russian vertically integrated company and one of the world’s leading producers of phosphate-based fertilisers. PhosAgro’s primary assets include Apatit, PhosAgro-Cherepovets (established as a result of the merger of Ammophos and Cherepovetsky Azot), Balakovo branch of OJSC Apatit, Metachem, PhosAgro-Trans, PhosAgro-Region and NIUIF. The Company is the world’s largest producer of high-grade phosphate rock and the world’s second largest producer (excluding China) of MAP and DAP (according to Fertecon), Russia’s only producer of feed monocalcium phosphate (MCP), and also the sole producer of nepheline concentrate in Russia.

Links: ProAgro home pageGreen Chemistry for Life

Promotional video of Phosagro

The Match will be held in the Fulton Market Building, a five minute walk from Wall Street, and will also feature dedicated spectator and VIP lounges with panoramic views of the Brooklyn Bridge as well as retail space, a restaurant, TV studios and much more. Full details available in our announcement report.

World Championship 2016 Schedule

Date Day Event
Nov. 10 Thursday Opening Ceremony
Nov. 11 Friday Game 1
Nov. 12 Saturday Game 2
Nov. 13 Sunday Rest Day
Nov.r 14 Monday Game 3
Nov.r 15 Tuesday Game 4
Nov. 16 Wednesday Rest Day
Nov. 17 Thursday Game 5
Nov. 18 Friday Game 6
Nov. 19 Saturday Rest Day
Nov. 20 Sunday Game 7
Nov. 21 Monday Game 8
Nov. 22 Tuesday Rest Day
Nov. 23 Wednesday Game 9
Nov. 24 Thursday Game 10
Nov. 25 Friday Rest Day
Nov. 26 Saturday Game 11
Nov. 27 Sunday Rest Day
Nov. 28 Monday Game 12
Nov. 29 Tuesday Rest Day
Nov. 30 Wednesday Tiebreaks/closing

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Chessspawnvt Chessspawnvt 9/1/2016 01:03
@fons Smells like a pile of dirty pile of clothes in need of laundering.
fons fons 8/31/2016 10:18
>> "The Company has a long history of cooperating with chess federations, including as the sponsor of the 2014 World Chess Championship match in Sochi. "

Really? I don't see any mention of them on the official site

Chessspawnvt is right; there's something smelly about this deal.
Chessspawnvt Chessspawnvt 8/31/2016 09:44
Todo indica que los aficionados tendrán menos dificultad en comprender las profundas jugadas de Carlsen y Kariakin que las maquiavélicas componendas de quienes son responsables de que el torneo se juegue en una de las zonas más prestigiosas de Manhattan: el South Street Seaport, cerca de Wall Street. Quizá todo sea una sofisticada campaña de imagen orquestada o bendecida por el Kremlin.
Mr TambourineMan Mr TambourineMan 8/31/2016 05:45
Is most be Kremlin at the upper right corner of the business painting with the two hillbillys?
Chessspawnvt Chessspawnvt 8/31/2016 04:29
PhosAgro is a Moscow based company reportedly having close ties to the president of the Russian Chess Federation, Andrei Filatov. PhosAgro lists itself as a sponsor of the Russian Chess Federation.

The first owner of PhosAgro was Mikhail Borisovich Khodorkovsky, the formerly close ally of Vladimir Putin who had a falling out with Putin over the matter of Yukos Gas in Russia. In 2011 it was reported that Russian billionaire and London resident Andrey Grigoryevich Guryev owned 71% of PhosAgro. Vladimir Stefanovich Litvinenko, Putin’s former campaign manager is reported to be a 10% owner of PhosAgro. (The ownership interests of Guryev and Litvinenko were confirmed on the London Stock exchange in 2011 when PhosAgro was floated on that exchange)

Is this good for international Chess and New York City, or is it simply good for Russian businessmen and their friends associated with FIDE and its president, Kirsan Nikolayevich Ilyumzhinov? Agon’s reported links with off-shore corporations such as Chess Lane make one wonder what the leitmotif is in all of this.. International chess has been drawn increasingly into the rather seedy world of Russian oligarchs with ties to Vladimir Putin.

At least FIDE President Ilyumzhinov will not be in NYC any time soon. He was barred from boarding a Delta airlines flight in Moscow bound for NYC on August 25th due to U.S. Dept. of the Treasury sanctions against him relating to his dealings with Syria and ISIS.
geraldsky geraldsky 8/31/2016 04:29
The average age of the players in 2016 WCC Match is the youngest in history.
David Herz David Herz 8/31/2016 01:46
Why do you describe PhosAgro as "that a green Russian fertiliser manufacturer". Phosphate is about as un-green as you can get, the result in part of left over explosive stocks from WWII being shifted to agriculture. It is not green, quite the opposite...