FIDE looks for statistical guidance with Nielsen

by ChessBase
7/12/2019 – No, not Carlsen-second Peter Heine Nielsen, but rather the global measurement and data analytics company which has been contracted by FIDE to evaluate the chess market. Chess players of all levels from casual fans to grandmasters are encouraged to participate in a survey, and the international chess federation is offering an incentive in the form of two hours of training with none other than the 14th World Champion, Vladimir Kramnik.

Master Class Vol.11: Vladimir Kramnik Master Class Vol.11: Vladimir Kramnik

This DVD allows you to learn from the example of one of the best players in the history of chess and from the explanations of the authors (Pelletier, Marin, Müller and Reeh) how to successfully organise your games strategically, consequently how to keep y

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Take the Nielsen chess survey

KramnikIn a sign of the times, the new administration of FIDE President Arkady Dvorkovich announced an agreement with market research firm Nielsen in April to survey the global chess community. After months of preparation the survey is now available.

Take the Nielsen survey

The comprehensive 60-question survey should take about 10-20 minutes to complete, but in addition to helping shape the agenda of the international chess federation, participants will also have the option of entering a raffle for one of ten spots in a two-hour "masterclass" with the former world champion Vladimir Kramnik.

The survey runs the gamut of chess subjects and should provide a wealth of data to interpret. Questions aim to tease out how often people spend time on chess, why they like it, how useful it is. There are questions about respondents online chess habits, the general perception of chess and FIDE. Where and why people watch and how they spend their chess budget, are also areas of interest. 

Nielsen survey question

Sliders on this question will have to questioning how you spend your chess time

When the survey plan was initially announced in early April, it provoked an interesting discussion kicked off by another famous Nielsen, Magnus Carlsen's lead trainer GM Peter Heine Nielsen, who sceptically noted:

The Danish Chess federation did that 10-15 years ago, and got the encouraging answer that more than 100,000 played regularly online. So they made their own server, which cost like 300.000 Euro but only got us 10-50 new members.

FIDE's new marketing and communications guru, David Llada, sought to allay those fears yesterday on the eve of the survey's release into the wild:


Incidentally, ChessBase has an over nine-hour video series about Kramnik on our FritzTrainer Master Class label.

Master Class Vol.11: Vladimir Kramnik

This DVD allows you to learn from the example of one of the best players in the history of chess and from the explanations of the authors (Pelletier, Marin, Müller and Reeh) how to successfully organise your games strategically, consequently how to keep y

More...


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Homoflexy Homoflexy 7/13/2019 11:08
The chess questionnaire was lacking questions like do you want to improve your chess
Would you like to feature in any international competition and the likes
ICCF Grandmaster ICCF Grandmaster 7/13/2019 01:52
Not at all.
Metaphysician Metaphysician 7/12/2019 09:08
Yes, is there a question about correspondence chess, which I very much enjoy on the ICCF?
ICCF Grandmaster ICCF Grandmaster 7/12/2019 01:34
The questionnaire is very extensive, but neglects important aspects such as correspondence chess, cultural interest in chess (literature, film, etc.), playing in a team, senior chess, etc. Instead, there's plenty of room for social media, chess servers, and merchandising
daftarche daftarche 7/12/2019 11:36
Was david llada not a photographer? Suddenly he turned into a marketing and communicatios guru?
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