5/3/2011 – The game of chess, with its air of intellectual sophistication, has been used to brand almost any activity, product or business. Now it will be used to promote an entire country – Ukraine, which has two heavy-weight boxing world champions (who play chess) and the Chess Olympiad gold medalists. So don't be surprised to see chess and sports promoting Ukraine in the world media.
new: Fritz 20
Your personal chess trainer. Your toughest opponent. Your strongest ally. FRITZ 20 is more than just a chess engine – it is a training revolution for ambitious players and professionals. Whether you are taking your first steps into the world of serious chess training, or already playing at tournament level, FRITZ 20 will help you train more efficiently, intelligently and individually than ever before.
Your personal chess trainer. Your toughest opponent. Your strongest ally. FRITZ 20 is more than just a chess engine – it is a training revolution for ambitious players and professionals. Whether you are taking your first steps into the world of serious chess training, or already playing at tournament level, FRITZ 20 will help you train more efficiently, intelligently and individually than ever before.
In this video course, Grandmaster Ivan Sokolov explores the fascinating world of Dutch and Grünfelkd structures with colours reversed.
€39.90
Branding Ukraine through chess
By WIM Olena Boytsun
I strongly believe that the game of chess has such a positive image that it
can be effectively used for branding almost any activity, name or organization
worldwide. In December 2010 in Kyiv there were the preparations for using chess
in a unique branding program for the whole country, and in Spring 2011 the outcome
was officially accepted on the governmental level. The Ministry of Foreign Affairs
of Ukraine has now presented it's “Strategy for the positioning Ukraine
abroad”. The document consists of the twelve programs, the first out of
which – “Ukraine: the power of intellect” – is going
to be executed already in 2011.
The main idea of the project “Ukraine: the power of intellect”
is to use the unique combination of the success of Ukrainian sportsmen in both
boxing and chess. The whole world knows that the brothers Vitaliy and Volodimir
Klitchkos have won the heavy-weight titles of World Champion in boxing in four
versions (WBO, IBF, IBO, WBC). At the same time Ukrainian chess players are
known for their brilliant results in the international arena, including the
recent gold medal at the 2010 World Chess Olympiad in Khanty-Mansiysk. The Ministry
of Foreign Affairs decided to use the results in the branding campaign for the
country, emphasizing that Ukrainian nation can be positioned as the nation that
combines both the power of intellect and the power of the body.
The team: Vasyl Ivanchuk, Zahar Efimenko, Pavel Eljanov, Viktor Kapustin
(President of the Ukrainian Chess Federation) holding the Olympic Cup, Vladimir
Tukmakov, Alexander Moiseenko, Olena Boytsun
The program “Ukraine: the power of intellect” will be executed
through a range of photo materials that will be published in major foreign mass
media outlets as well as be put on billboards in selected cities as the part
of the advertising campaign for the country. Participation of chess players
in the campaign is planned, together with boxers and other sportsmen, as well
as popular singers, actors and other personalities that can positively contribute
to the image of Ukraine on an international scale.
The budget for the realization of the “Strategy for the positioning Ukraine
abroad” for 2011 is eight million UAH, which is approximately USD one
million. The Ministry of Foreign Affairs will be the main allocator of the budget
according to the decision No. 242 dated 11.03.2011 of the Cabinet of Ministers
of Ukraine.
Ceremony “Heroes of the Sport Year 2010”, organized by the National
Olympic Committee in Ukraine
The Ukrainian Chess team received the award in the category “Together
with the Olympic sport”
Therefore, don’t be surprised if you spot Vasyl Ivanchuk with Volodymyr
Klitchko playing chess together – or maybe boxing – on the last
page of your morning newspaper. It is only the sign that you need to book your
tickets to visit Ukraine as soon as possible!
A Ukraine promo video for CNN and BBC – without chess so far
After working on her PhD in International Economics at the Russian
and Eurasian Studies Center, at St. Antony's College, Oxford University,
Olena Boytsun returned to Ukraine and is currently
living in Kiev. She has worked on a wide range of projects in marketing
and PR for chess. Since June 2010 she has been the Marketing Director
of the Ukrainian Chess Federation.
Olena has played chess since her childhood. Her current title is
Woman International Master. She is a regular contributor to the ChessBase
news page.
London System PowerBase 2026 is a database and contains in all 11 285 games from Mega 2026 and the Correspondence Database 2026, of which 282 are annotated.
The London System Powerbook 2026 is based on more than 410 000 games or game fragments from different opening moves and ECO codes; what they all have in common is that White plays d4 and Bf4 but does not play c4.
In this course, Grandmaster Elisabeth Pähtz presents the London System, a structured and ambitious approach based on the immediate Bf4, leading to rich and dynamic positions.
Opening videos: Open Spanish (Sipke Ernst) and Classical Sicilian (Nico Zwirs). Endgame Special by Igor Stohl: ‘Short or long side’ – where should the defending king be placed in rook endgames? ‘Lucky bag’ with 35 master analyses.
YOUR EASY ACCESS TO OPENING THEORY: Whether you want to build up a reliable and powerful opening repertoire or find new opening ideas for your existing repertoire, the Opening Encyclopaedia covers the entire opening theory on one product.
The Queen’s Gambit Declined Exchange Variation with 5.Bf4 has a great balance between positional play and sharp pawn pushes; and will be a surprise for your opponents while being easy to learn for you, as the key patterns are familiar.
€9.90
We use cookies and comparable technologies to provide certain functions, to improve the user experience and to offer interest-oriented content. Depending on their intended use, analysis cookies and marketing cookies may be used in addition to technically required cookies. Here you can make detailed settings or revoke your consent (if necessary partially) with effect for the future. Further information can be found in our data protection declaration.
Pop-up for detailed settings
We use cookies and comparable technologies to provide certain functions, to improve the user experience and to offer interest-oriented content. Depending on their intended use, cookies may be used in addition to technically required cookies, analysis cookies and marketing cookies. You can decide which cookies to use by selecting the appropriate options below. Please note that your selection may affect the functionality of the service. Further information can be found in our privacy policy.
Technically required cookies
Technically required cookies: so that you can navigate and use the basic functions and store preferences.
Analysis Cookies
To help us determine how visitors interact with our website to improve the user experience.
Marketing-Cookies
To help us offer and evaluate relevant content and interesting and appropriate advertisement.
