4/1/2011 – Remember our info banners? The nicely styled box that appeared the first time
you accessed our news site. It provided information on new ChessBase products,
but also on special events and services available on any given day. Unfortunately
a number of visitors objected vigorously to the "accursed pop-ups”,
which we have now abandoned, and restyled our page to match
other news sites.
new: ChessBase 16 - Mega package Edition 2021
Your key to fresh ideas, precise analyses and targeted training!
Everyone uses ChessBase, from the World Champion to the amateur next door. It is the program of choice for anyone who loves the game and wants to know more about it. Start your personal success story with ChessBase and enjoy the game even more.
Your key to fresh ideas, precise analyses and targeted training! Everyone uses ChessBase, from the World Champion to the amateur next door. It is the program of choice for anyone who loves the game and wants to know more about it. Start your personal success story with ChessBase and enjoy the game even more.
In this DVD the author answers how to realize an advantage, considering both the psychological aspects of the realisation of an advantage and the technical methods.
€29.90
Info banners
The ChessBase news page is a comprehensive news service that we are providing
free of charge. Initially we tried to finance it, at least in part, with Google
ads or similar targeted advertising, displayed discretely on the side of the
page. But we decided that they were spoiling the optics of our web design and
not doing very much for us. Naturally we received many lucrative offers from
gambling sites, with extremely clever, aggressive pop-under screens, but decided
that this, too, was not really our style.
So we decided to try to finance (or justify) the news page entirely with our
own products. That came mainly with three little links on the right of the page
and an advert box at the top of each news story. Advertising agencies laughed
at these pitiful attempts and urged us to enter the real world of sales and
commerce.
Our latest attempt to do this was to use a single info window, which we inserted
on our front page, to be displayed just once – in the first session of
the day. It was carefully positioned below the top news blurb, so that our readers
could simply click that news item without even having to click on the “Close”
button of the info banner.
But even if you had to, e.g. because you wanted to read an older report first,
one that happened to be behind the info box, it was just one click! One click
the first time you went to chessbase.com and never again during the current
session.
We used the info boxes mainly to inform our readers about new products or services
that have recently become available – including the hottest DVDs that
for some reason or other are topical and in the news.
In order to make the arrangement more appealing we made a substantial number
of info boxes non-commercial. Usually they told you about lectures and Q&A
sessions on Playchess.
A good number of info boxes informed our readers about live commentary that
was being broadcast on Playchess. Sometimes there were special gifts, like premium
commentary that was made free for all in the first or the final round of an
event.
Our info banner was created by the professional company that does all our packaging
and web design. It was sober and aesthetically pleasing, everyone thought –
very much in tone with our normal web presence.
Going mainstream
However: our experiment with the info banners caused a certain
amount of distress amongst some of our readers – many dozens of them,
actually. They implored us to remove the banners, which spoilt their entire
enjoyment, and swore to boycott our news page until they were gone. We found
this slightly mystifying, since a large number of news portals you visit these
day have massive and aggressive pop-ups. And pop-unders, which hide behind your
current window. Sometimes it is difficult finding the part that is news. Even
YouTube has introduced pop-ups and forced trailers which force you to watch
a commercial message for up to a full minute before you get to the actual video.
In television even paid channels are constantly interrupted by advertising,
and the free ones ride it to the hilt. News shows, like CNN, Larry King, ABC,
NBC, FOX, etc. are interrupted every few minutes for some intensely intrusive
advertising. In films and series they come right in the middle of the most poignant
scene. But somehow people have got used to all that and accept it.
Be that as it may, we have decided to go mainstream and learn from other news
portals how advertising works. Most importantly: we have eliminated the "accursed
pop-ups” and instead redesigned our page in the style of other news sites
we have visited.
Note that you may have to switch off your ad blocker to fully appreciate
our new design. Or you can simply start a different browser where you are not
blocking anything. Do so, it is worth it!
In this video series Pert gives a strong and practical Black repertoire against the Anti-Sicilians such as the Bb5 Sicilian, the Grand Prix Attack, the Alapin and many more, from my years of experience playing the Sicilian.
Special: AVRO 1938. “All in One”: Anish Giri and Igor Stohl dissect two topical opening lines. Analyses from Norway Chess 2020 by Duda, Firouzja et al. Videos by Erwin l’Ami, Daniel King and Mihail Marin. 11 opening articles and much more!
If you want some inspiration for your next online or offline blitz games this video course is for you. Simon Williams shows his favorite opening traps in 60 minutes.
When it comes to strategy, one of the key things that chess professionals understand much better than amateur players is the role of the bishop which is the key theme on this video course.
Merijn van Delft: Update in the Keres Attack. Elisabeth Pähtz: Anti-Awerbach (only in German -Part II). „Lucky bag" with analyses by von Navara, Nielsen, Meier, Krasenkow, Huschenbeth, Müller et al.. Over 43,000 new games for your database!
Your key to fresh ideas, precise analyses and targeted training! ChessBase 16 + MEGA 2021 + CBM subscription (6 issues) + ChessBase Account (1 year) + CORR 2020 + Endgame Turbo 5 + 500 Ducats
€469.90
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