6/26/2008 – The World Chess Champion has signed a deal with Advanced Micro Devices, Inc. (AMD), the company that develops computer processors and related technologies and is the second-largest global supplier of microprocessors. Anand is now the brand model for AMD, which is driving large ad campaigns with him. We bring you the first TV ad and some cool wallpaper.
Winning starts with what you know
The new version 18 offers completely new possibilities for chess training and analysis: playing style analysis, search for strategic themes, access to 6 billion Lichess games, player preparation by matching Lichess games, download Chess.com games with built-in API, built-in cloud engine and much more.
Winning starts with what you know The new version 18 offers completely new possibilities for chess training and analysis: playing style analysis, search for strategic themes, access to 6 billion Lichess games, player preparation by matching Lichess games, download Chess.com games with built-in API, built-in cloud engine and much more.
This interactive video course of over 8 hours, provides an in-depth exploration of the Pirc Defence, a favoured opening for people looking to play for the win with the black pieces.
€49.90
AMD plays its first game with Vishy Anand
Advanced Micro Devices (AMD), a well-known name in the computer processors
market, has roped in a brand ambassador for its range of products for the very
first time. World Chess Champion Viswanathan Anand has been brought on board
globally to endorse AMD’s range of products.
Apart from bringing in Anand to speak for its brand values, the company has
put together a communication strategy that includes its first brand focussed
TV commercial and other media, too.
The first brand centric TVC was launched last week, seven years after the company
came into India in 2001. The 30 second film features Anand, who is shown playing
cricket, but unable to play the game with any kind of aptitude. Next, he is
shown communicating to the viewers that in a cricket crazy nation like ours,
where everyone aims to be a cricketer, he chose to pursue chess because that
was what he was best at. He is seen establishing a connect between his personal
decision to play chess and getting consumers to think in a similar manner while
choosing a processor for their computer.
In this insightful video course, Grandmaster David Navara shares practical advice on when to calculate deeply in a position — and just as importantly, when not to.
The Trompowsky is especially suited for faster time controls as you don‘t have to memorise endless lines of theory, and you push your opponent out of their comfort zone after your second move.
Trompowsky Powerbook 2025 is based on 53,000 computer games from the engine room of playchess.com as well as 49,000 games from Mega and correspondence chess.
Trompowsky Powerbase 2025 is a database and contains a total of 8727 games from Mega 2025 and the Correspondence Database 2024, of which 316 are annotated.
2025 European Championship with a German double victory and analyses by Bluebaum, Svane, Rodshtein, Yuffa, Navara and many more. Opening videos by Engel, King and Marin. Training sections “The Fortress”, “The Trap” and “Fundamental Endgame Knowledge" etc.
In this dynamic and practical video course, IM Andrew Martin arms you with powerful antidotes to White’s most annoying sidelines.
€34.90
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