6/26/2008 – The World Chess Champion has signed a deal with Advanced Micro Devices, Inc. (AMD), the company that develops computer processors and related technologies and is the second-largest global supplier of microprocessors. Anand is now the brand model for AMD, which is driving large ad campaigns with him. We bring you the first TV ad and some cool wallpaper.
new: ChessBase 16 - Mega package Edition 2021
Your key to fresh ideas, precise analyses and targeted training!
Everyone uses ChessBase, from the World Champion to the amateur next door. It is the program of choice for anyone who loves the game and wants to know more about it. Start your personal success story with ChessBase and enjoy the game even more.
Your key to fresh ideas, precise analyses and targeted training! Everyone uses ChessBase, from the World Champion to the amateur next door. It is the program of choice for anyone who loves the game and wants to know more about it. Start your personal success story with ChessBase and enjoy the game even more.
On this DVD you will be taken on a journey through what is arguably the sharpest opening line known to men.
€29.90
AMD plays its first game with Vishy Anand
Advanced Micro Devices (AMD), a well-known name in the computer processors
market, has roped in a brand ambassador for its range of products for the very
first time. World Chess Champion Viswanathan Anand has been brought on board
globally to endorse AMD’s range of products.
Apart from bringing in Anand to speak for its brand values, the company has
put together a communication strategy that includes its first brand focussed
TV commercial and other media, too.
The first brand centric TVC was launched last week, seven years after the company
came into India in 2001. The 30 second film features Anand, who is shown playing
cricket, but unable to play the game with any kind of aptitude. Next, he is
shown communicating to the viewers that in a cricket crazy nation like ours,
where everyone aims to be a cricketer, he chose to pursue chess because that
was what he was best at. He is seen establishing a connect between his personal
decision to play chess and getting consumers to think in a similar manner while
choosing a processor for their computer.
Naturally, a universal approach using ...Nf6, ...g7-g6 and ...d7-d5 as the base would be very useful for players of all classes, saving time and energy and promising a fluid, dynamic position.
Anniversary issue with several extras! "My favourite young Carlsen game": 22 authors annotate. Pearls from Wijk: Jorden van Foreest and Anish Giri comment on their best games. Plus 11 opening articles, 3 opening videos, "Carlen's strategy" and much more!
Fat Fritz 2.0 is the successor to the revolutionary Fat Fritz, which was based on the famous AlphaZero algorithms. This new version takes chess analysis to the next level and is a must for players of all skill levels.
Videos by Jan Werle ("Latest trends in King's Indian Saemisch Variation") and Mihail Marin ("Ruy Lopez with 6.d3"). "Lucky bag" with analyses by Adhiban, Ganguly, Mikhalchishin, Bartel et al. Over 44,000 new games for your database.
In this video series Pert gives a strong and practical Black repertoire against the Anti-Sicilians such as the Bb5 Sicilian, the Grand Prix Attack, the Alapin and many more, from my years of experience playing the Sicilian.
€29.90
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