6/26/2008 – The World Chess Champion has signed a deal with Advanced Micro Devices, Inc. (AMD), the company that develops computer processors and related technologies and is the second-largest global supplier of microprocessors. Anand is now the brand model for AMD, which is driving large ad campaigns with him. We bring you the first TV ad and some cool wallpaper.
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Everyone uses ChessBase, from the World Champion to the amateur next door. It is the program of choice for anyone who loves the game and wants to know more about it. Start your personal success story with ChessBase and enjoy the game even more.
Your key to fresh ideas, precise analyses and targeted training! Everyone uses ChessBase, from the World Champion to the amateur next door. It is the program of choice for anyone who loves the game and wants to know more about it. Start your personal success story with ChessBase and enjoy the game even more.
The idea is to focus on certain themes by means of specific pawn structures. The central question is: how can the pieces be manoeuvred into good positions and what should we then consider? Themes: IQP and Passed Pawn
New: now also available as stream!
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AMD plays its first game with Vishy Anand
Advanced Micro Devices (AMD), a well-known name in the computer processors
market, has roped in a brand ambassador for its range of products for the very
first time. World Chess Champion Viswanathan Anand has been brought on board
globally to endorse AMD’s range of products.
Apart from bringing in Anand to speak for its brand values, the company has
put together a communication strategy that includes its first brand focussed
TV commercial and other media, too.
The first brand centric TVC was launched last week, seven years after the company
came into India in 2001. The 30 second film features Anand, who is shown playing
cricket, but unable to play the game with any kind of aptitude. Next, he is
shown communicating to the viewers that in a cricket crazy nation like ours,
where everyone aims to be a cricketer, he chose to pursue chess because that
was what he was best at. He is seen establishing a connect between his personal
decision to play chess and getting consumers to think in a similar manner while
choosing a processor for their computer.
The new Komodo Dragon 3 engine has gained 100 Elo points in playing strength over its predecessor when using a processor core in blitz. That's a huge improvement for a program that already reached at
an Elo level of over 3500!
It's a great idea to take Grunfeld and King’s Indian players out of their comfort-zone right from the start! Let’s go 1.d4 Nf6 2.c4 g6 first and now play 3.h4!?
Videos: Nico Zwirs tests the dynamic 5...b5 in the Vienna Variation of the Queen's Gambit. Ivan Sokolov introduces 6.g3 as a surprise weapon in the Sicilian Four Knights Variation. "Lucky bag": 60 analyses by Anish Giri, David Navara and many more.
The best way to improve at chess is to carefully study master games, stop at certain positions and think about candidate moves. Doing this on your own can be difficult and tiresome, but on this viddeo course, you will be guided by worldrenowned trainers!
Throughout this video course, we will study how to master sacrifices and the initiative in several aspects: opposite-coloured bishops, the bishop pair, the exchange sacrifice, launching an attack, and the good moment to sacrifice will be covered.
Throughout this video course, we will study how to master sacrifices and the initiative in several aspects: opposite-coloured bishops, the bishop pair, the exchange sacrifice, launching an attack, and the good moment to sacrifice will be covered.
€29.90
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