AMD plays its first game with Vishy Anand

6/26/2008 – The World Chess Champion has signed a deal with Advanced Micro Devices, Inc. (AMD), the company that develops computer processors and related technologies and is the second-largest global supplier of microprocessors. Anand is now the brand model for AMD, which is driving large ad campaigns with him. We bring you the first TV ad and some cool wallpaper.

ChessBase 15 - Mega package ChessBase 15 - Mega package

Find the right combination! ChessBase 15 program + new Mega Database 2019 with 7.6 million games and more than 70,000 master analyses. Plus ChessBase Magazine (DVD + magazine) and CB Premium membership for 1 year!

More...

AMD plays its first game with Vishy Anand

Advanced Micro Devices (AMD), a well-known name in the computer processors market, has roped in a brand ambassador for its range of products for the very first time. World Chess Champion Viswanathan Anand has been brought on board globally to endorse AMD’s range of products.

Apart from bringing in Anand to speak for its brand values, the company has put together a communication strategy that includes its first brand focussed TV commercial and other media, too.

The first brand centric TVC was launched last week, seven years after the company came into India in 2001. The 30 second film features Anand, who is shown playing cricket, but unable to play the game with any kind of aptitude. Next, he is shown communicating to the viewers that in a cricket crazy nation like ours, where everyone aims to be a cricketer, he chose to pursue chess because that was what he was best at. He is seen establishing a connect between his personal decision to play chess and getting consumers to think in a similar manner while choosing a processor for their computer.

Links

<< Dortmund 2008: The games start on Saturday
Edward Winter's Chess Explorations (3) >>
Discussion and Feedback Join the public discussion or submit your feedback to the editors

See also

Altibox Norway Chess, Round 9

6/14/2019 – The 2019 Altibox Norway Chess Tournament is a ten-player single round robin taking place on June 3rd-15th in Stavanger. Every single match will have a winner: if the classical game ends in a draw Armageddon will follow, White has ten minutes, Black seven, but White needs to win. Magnus Carlsen won the tournament with one round to spare but there is still money and prestige stake. In the ninth and final round Carlsen will play against Caruana. The last round starts Friday at 17:00 CEST (15:00 UTC, 11:00 EDT). Follow the games live, with commentary by Judit Polgar and Anna Rudolf. | Photo: Lennart Ootes / norwaychess.no
More...
 54

See also

Shamkir Chess 2019: Round 9

4/9/2019 – By winning his fifth game in Shamkir, Magnus Carlsen, who had already won the tournament, finished with a stratospheric 7/9 score, a full two points ahead of his nearest rivals. Carlsen's Elo performance was nearly 3000! Wow! All other games were drawn. | Games and video from 11:00 UTC (12:00 CEST / 6 AM EDT) and daily round-up show at 20:00 UTC (21:00 CEST / 3 PM EDT)
More...
 35

Video

An Anti-Sicilian Repertoire

Tired of spending hours and hours on the boring theory of your favourite opening? Then here is your solution, play an Anti-Sicilian with 3.Bb5 against 2...d6 or 2...Nc6, and 3.d3 against 2...e6. In 60 minutes you will get a crash course in how to avoid mainstream theory and in understanding the ideas of this Anti-Sicilian setup. After these 60 minutes you should be able to survive the Sicilian for a long time, without being bothered by new developments found by engine x supported by an x-core machine. Now that it finally comes down to understanding, let's play chess!

Discuss

Rules for reader comments

 
 

Not registered yet? Register