ChessBase is a personal, stand-alone chess database that has become the standard throughout the world. Everyone uses ChessBase, from the World Champion to the amateur next door. It is the program of choice for anyone who loves the game and wants to know more about it.
Advanced Micro Devices (AMD), a well-known name in the computer processors market, has roped in a brand ambassador for its range of products for the very first time. World Chess Champion Viswanathan Anand has been brought on board globally to endorse AMD’s range of products.
Apart from bringing in Anand to speak for its brand values, the company has put together a communication strategy that includes its first brand focussed TV commercial and other media, too.
The first brand centric TVC was launched last week, seven years after the company came into India in 2001. The 30 second film features Anand, who is shown playing cricket, but unable to play the game with any kind of aptitude. Next, he is shown communicating to the viewers that in a cricket crazy nation like ours, where everyone aims to be a cricketer, he chose to pursue chess because that was what he was best at. He is seen establishing a connect between his personal decision to play chess and getting consumers to think in a similar manner while choosing a processor for their computer.
