Chess in TV commercials

1/27/2014 – Chess is commonly used in print advertising, most often linking its image of intelligence and class with the advertiser's product or service. However, it also has been used many times in TV commercials either directly or indirectly to promote anything from luxury cars, to cell phones, the military, soft drinks, or sports. Here is a list of TV commercials with chess.

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Pepsi - "Kasparov vs Machine"

A classic commercial by Pepsi with Garry Kasparov. It is obviously not his voice though,
presumably too Russian for the company's taste.

Meetup.com

Chess and cats, what's not to like?

Coming Home - Chess (Hindi) | AirTel

An ad in which a young man plays chess with a relative (my Hindi is rusty) and
thanks to the wonders of phones, pursues it.... by voice.

AltaVista - Kasparov

AltaVista was the king of search engines in the 90s and chose Kasparov to advertise the
power of its search results

Geico.com - Chess

Although meant as a joke, the ad has a very realistic portrayal of the difficulty
of chess on TV for the general public

TBWA - Chess commercial

This commercial by Brio Animation is part of a campaign for world-renown advertising
giant TBWA that included four thematically related television commercials for a large
insurance company.

Milk - Korchnoi vs the Cow