Price of the game: "The World Chess Show" examines the chess revolution

by ChessBase
11/12/2025 – The World Chess Show returns with Episode 8, "The Price of the Game", premiering on 11 November across 156 markets and 53 networks worldwide. Produced by World Chess, the programme explores how chess has evolved from a niche pastime into a global industry. Featuring insights from key sponsors and innovators, it examines the commercial transformation of modern chess and the forces that continue to drive its growth and popularity. | Photo: World Chess

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Press release

World Chess, the official partner of the International Chess Federation (FIDE), today announces the latest episode of its flagship television property, The World Chess Show.

Episode 8, titled The Price Of The Game, examines the revolution in chess that has seen the game transformed from a niche hobby to a global product. The programme will broadcast from 11 November across 156 markets and 53 networks worldwide.

The episode features exclusive interviews with sponsors and innovators who re-shaped a new ecosystem for chess to thrive. It charts how and why chess went from a minority sport to a global industry that continues to grow.

Ilya Merenzon, Chief Executive Officer of World Chess, said:

What the chess world has seen is nothing short of a revolution unfold in front of its eyes. People in the chess world and beyond didn't think it could happen, but it did. Modern chess was born in 2013 and with it monetization. How this happened, The World Chess Show finds out.

Andrey Insarov, CEO of it.com Domains, official partner of World Chess, added:

Chess grows when you make it watchable and participatory. That's why, together with World Chess, we support formats that widen the audience - from prime-time Armageddon to large-scale interactive moments like 'Hans Niemann vs. You', and now The World Chess Show.

Our mission is to help World Chess turn attention into participation and bring new fans, partners, and creators into the sport.

"The Price of the Game" on YouTube:

The World Chess Show is a global television series showcasing the drama, rivalries and cultural impact of chess. Each episode blends elite competition with compelling storytelling, reaching an audience far beyond the dedicated playing community.

The series is also a key part of World Chess' broader strategy to expand chess to the largest possible audience. It is one of the reasons the company has consolidated all of its products under the worldchess.com domain, creating a single global destination for both play and media.


About World Chess

World Chess is a London-based chess gaming and entertainment company and an official commercial partner of the International Chess Federation (FIDE). The company is known for organising FIDE Championship Matches in the USA and the UK, and it has significantly impacted the sport by securing major media partnerships. World Chess also develops the Armageddon chess league for prime-time television and operates the FIDE Online Arena, the exclusive official chess gaming platform.

For more information contact:

Leon Watson
World Chess
l.watson@worldchess.com
+447786078770

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