The Ambassadrice of Balmain

by ChessBase

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12/1/2002 – See what happens when you work hard and become really good at chess. A Swiss watch manufacturer comes along and sponsors your chess career, gives you some really cool watches and nominates you Ambassadrice to promote their products around the world. Well, it happened to Alexandra Kosteniuk, who has has just signed a sponsoring contract with the Swiss watch manufacturers Balmain. More

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The Swiss watch company Balmain Watches has announced a sponsoring agreement with Chess world vice-champion Alexandra Kosteniuk (Russia).

Pictures from Alexandra's photo album

The company writes: "Alexandra Kosteniuk personifies the true values of performance, innovaation, human values, as well as elegance. Balmain Watches is proudly supporting Alexandra Kosteniuk who is a remarkable young lady – a true leader in the world of Chess. Alexandra Kosteniuk is not only the Ambassadrice of Balmain Watches around the world, but she personifies a true role model for her generation. She has been chosen to present the latest Balmain collection "Elysee Bijou" and "Excessive Medium" which are being launced on a worldwide basis."